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How to Create an MDF programme – project plan

people around a table discussing how to implement an mdf project plan
diagram illustrating the key steps in implementing a marketing development fund (mdf)

Project Title: Implementation of Marketing Development Fund (MDF) Solution

Project Overview:
The implementation of a Marketing Development Fund (MDF) solution aims to create a structured program to support our channel partners’ marketing efforts. This project plan outlines the key steps, roles, responsibilities, and timelines for the successful deployment of the MDF program.

Project Objectives:

  • Establish a well-defined MDF program to aid channel partners in their marketing activities.
  • Strengthen partner relationships and drive partner-led demand generation.
  • Increase brand visibility and market presence.
  • Achieve measurable ROI through targeted marketing investments.

Project Phases:

1. Initiation (Week 1-2)

  • Define project objectives, scope, and stakeholders.
  • Form a cross-functional project team.
  • Assign project roles and responsibilities.
  • Develop a project charter.

2. Planning (Week 3-6)

  • Conduct a detailed needs assessment to determine partner requirements.
  • Define eligibility criteria for partner participation.
  • Create MDF program guidelines and templates.
  • Establish a budget allocation strategy.
  • Develop a clear communication plan for partners.
  • Define key performance indicators (KPIs) for measuring program success.

3. Program Development (Week 7-12)

  • Design the MDF program structure.
  • Determine the initial budget allocation.
  • Set up an MDF request submission process.
  • Create an MDF committee for proposal review and approval.
  • Develop reporting and tracking mechanisms for MDF investments.
  • Prepare program documentation for partners.

4. Implementation (Week 13-16)

  • Launch the MDF program for eligible partners.
  • Conduct training sessions for partners on program guidelines and submission procedures.
  • Establish a dedicated portal or platform for partners to submit proposals and access funds.
  • Monitor and support partner initiatives.

5. Monitoring and Optimization (Week 17-24)

  • Regularly review and assess the impact of MDF investments.
  • Adjust the budget allocation based on program performance.
  • Identify and address challenges or bottlenecks.
  • Provide feedback and coaching to partners for improved results.
  • Continuously optimize the program based on feedback and outcomes.

6. Evaluation and Reporting (Week 25-26)

  • Evaluate the ROI of MDF investments against predefined KPIs.
  • Prepare comprehensive reports on program performance.
  • Share results with stakeholders, including partners.
  • Celebrate successes and acknowledge top-performing partners.

7. Closure (Week 27)

  • Conduct a project review to assess the overall success of the MDF program.
  • Create a final project report with key findings and recommendations.
  • Archive project documentation and deliverables.
  • Transition ongoing program management to the appropriate department.

Key Stakeholders:

  • Project Team (Cross-functional)
  • Channel Partners
  • Marketing Team
  • Sales Team
  • Finance Team
  • Partner Management Team

Project Timeline:
This project is expected to span approximately 27 weeks, with phases and tasks overlapping where feasible to optimize efficiency.

Budget:
A budget allocation will be determined during the planning phase, with ongoing adjustments based on program performance.

Risk Management:
A risk assessment will be conducted at each phase, and mitigation strategies will be implemented to address potential challenges.

Project Owner:
[Name of Project Owner]

Project Sponsor:
[Name of Project Sponsor]

Approval:
[Signature of Project Sponsor]
[Date]

This project plan outlines the roadmap for implementing the MDF solution, ensuring that it aligns with the organization’s objectives and benefits both the company and its channel partners. Regular communication and collaboration among stakeholders will be key to the project’s success.