Question: Operating in a global market will inevitably mean local activities and local partners. Can you tell us how a global account manager can manage their MDF across multiple geographies, multiple local account managers, and perhaps multiple currencies?
Answer: That’s the beauty of our MDF platform. There’s no hierarchy restriction. The functionality, such as the dashboards, reporting and activities are all responsive to the level you want to work at. Once logged in at a particular level you will get to see all the data you require. Users can also be responsible for multiple areas. The portal structure allows a user to have a one or more areas they are responsible for. You can also have multiple users inside the same area to allow for redundancy and busy zones. The organisation and structure of the platform is really incredibly flexible. To make organisation wide reports easy to understand, the system has a concept of a global reporting currency and a local currency with the ability to change exchange rates as often as required. Any user can switch between working at the global reporting currency or their local currency at the click of a single button. There’s no hierarchy restriction either. Having over a decade of experience working in the MDF space we know there needs to be no restriction as every business segments their global in a different way. That’s why our MDF platform has unlimited levels so it can work with any structure.
Question: As the global account manager, can I set limits or thresholds for the local or region account team to approve draw down on the MDF?
Answer: Very simply, yes. Account level, country level, regional level. You decide.
Question: It is all well and good to manage the distribution of funds, but how can I tell if they have been used effectively and that the events or promotions got the attention of new potential customers?
Answer: This is where our MDF platform really closes the loop on the entire marketing return on investment cycle. The rules ensure all the checks and balances are performed up front ensuring the activity is valid, approved, and within budget. But, once the activity is complete, to finalise the claim, the channel partner or distributor can be requested to supply information about the leads generated, directly into the portal. This can then be integrated with any CRM system such as Salesforce, Dynamics, SAP and more. Once the sales cycle completes, sales information from the CRM is looped back into our MDF portal for easy and comprehensive reporting. At this point a global marketing executive can see spend across all different marketing activity types, sliced and diced against different geographic areas and channel partners. They will be able to see the associated leads that were generated from that spend and ultimately the sales revenue generated. This is incredibly powerful information as it shows the direct correlation between marketing spend and actual sales, segmented in any manner you choose. Completely closing the loop on marketing ROI.