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Automate your marketing development funds (MDF) programme, today

Defining how you can benefit from a marketing development funds (MDF) programme to accelerate your business

Ease of Use

A highly intuitive portal where distributors can clearly see their activities, claims and detailed balance information, in real time. Our solutions makes it easy for your channel partners to engage.

Data / Analytics / Integration

Above all, the real value is in the data, our solution gives you unprecedented access directly and indirectly though various BI/CRM tool integrations.

Return on investment (ROI)

Linking marketing activities to the sales process, to ensure you use your resources, wisely. In other words, the holy grail of marketing spend insight!

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Charting Success Across Continents: Global Balance Report from Our MDF Software

Benefits of an MDF programme

A marketing development funds programme (or MDF) offers a multitude of benefits for your organisation and similarly your channel partners. For instance, it equips marketers with cutting-edge tools and data to make real-time decisions. In addition, with timely information you can create strategies that directly impact the bottom line. Your channel partners and affiliates also gain access to a market leading platform that is intuitive and simple to use. Furthermore, our platform is Sarbanes–Oxley (SOX) compliant allowing any internal and external approval workflow. A marketing development program will save you and your channel partners time and money, therefore increasing revenue and visibility.

Calculating the Value of a Marketing Development Funds programme

Calculating the value from a marketing development funds programme involves assessing both tangible and intangible returns. Tangible benefits include increased revenue, cost savings, also improved marketing metrics with your partner marketing initiatives.

In addition, the intangible benefits encompass enhanced brand reputation, brand awareness, customer loyalty, and market positioning. In addition, these aspects contribute to long-term growth and brand equity, which are challenging to quantify but crucial for sustained success.

Similarly, to calculate the overall value, consider metrics like return on investment (ROI), customer acquisition cost (CAC), customer lifetime value (CLV), and also incremental revenue generated to gauge program effectiveness.


mdf analytics report
Unlock Insights, Drive Growth: Navigating Success through MDF Analytics
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Fuelling Growth: Adding Activity to Your MDF Program Has Never Been Easier

How to manage an MDF programme

Managing a marketing development fund programme requires careful planning, execution, and also monitoring, to ensure its success. For example, here are some key steps to effectively manage the program:

  1. Firstly, set clear objectives and goals for the program.
  2. After that, allocate funds strategically based on the program’s objectives.
  3. Subsequently, provide training and support to participants for effective execution.
  4. In addition, monitor performance with key metrics and adjust as needed.
  5. Above all, foster collaboration and communication among stakeholders

Marketing Development Funds software solutions

marketing development funds global balance screenshot
Charting Success Across Continents: Global Balance Report from Our MDF Software
marketing development fund analytics report
Unlock Insights, Drive Growth: Navigating Success through MDF Analytics
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“We make managing MDF programmes simple supporting out clients every step of the way to a successful lifetime programme”.


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“By reducing the dependency on people and systemising processes that make up an MDF programme, its much easier to measure ROI”.


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“Systemised MDF programmes protect companies, by providing an audit trail that your auditors can follow, ensuring compliance at all times.”


Let’s work together on your next Marketing Development Funds project

Call for a friendly chat about how you can accelerate your business.